If you work for a title company that shares an office building with other real estate professionals, you’ve likely met them and hopefully have a good working relationship with the team. Maybe you even refer clients to them when you can. If this is the case, why not go one step further by co-marketing with them? This means working on a marketing campaign with a team that can offer your clients any real estate services that you don’t provide.
Co-marketing has become increasingly popular in the last five years because it’s a way for you and a real estate team you’re familiar with to reach a new audience, all while sharing costs and effort. After all, when you co-market with another brand in your industry, you get the attention of their target market — meaning you spread awareness of your brand to people who are likely interested in buying or selling soon. To see examples of how this marketing strategy would work for your title agency, take a look at some of the latest digital co-marketing trends to try.
It’s important for real estate professionals of all kinds to publish content for the target audience to read regularly. Real estate content can position you as an expert in the field, gaining trust from clients who want to see that you have years of experience helping people buy and sell homes. Quality content can also expand your audience and build awareness of your brand.
As you might imagine, title companies and real estate brokerages alike can benefit from these kinds of results, so they might as well work together when publishing content. One of the most common types of content for real estate professionals to release is a well-researched report or ebook, such as an analysis of the local real estate market.
Whether you write about the sale prices of homes in the last month or delve into real estate trends in your city, you can work together with a real estate brokerage to put together a helpful report or ebook that people will want to read and share. If you and the company you’re co-marketing with realize that neither of you has the time or knowledge to produce a high-quality report, you can share the costs of outsourcing this job to a writer. Either way, this is a simple way to get in on the latest digital co-marketing trends in real estate.
You can also work with a real estate company to publish blog posts that you can each share on your website. Publishing blog posts regularly will give people a reason to keep coming back to your site. Just make sure you both promote the posts to double the chance of people seeing them — and don’t forget to put links to both of your websites to reap the co-marketing benefits!
Some of the most popular digital co-marketing trends involve social media. After all, this is an easy way to connect with your audience at any time. You likely already have hundreds or even thousands of followers on your Facebook, Instagram, etc. pages for your title agency. Many of those followers are now or have recently been in the market to buy or sell a house.
The same can be said of the followers of other real estate professionals in your area. And yet many of those followers likely don’t follow your pages yet, so they’re not seeing your social media updates about new tech features, important announcements, and your latest blog posts. But they will if the company they’re following starts posting them! This means you’ll get access to their audience, which could increase your own follower count or hopefully boost your business.
So next time you’re hosting an event, consider co-marketing with another real estate professional, who will post your details to their social media audience. And, of course, you’ll be expected to post their updates to your social media pages, too. The upside of digital co-marketing trends like this one is that you’ll have more content for your followers to read, which is helpful if you ever run out of ideas for social media.
Of course, you can use social media for more than sharing written content. You can also create fun virtual events for your audience to participate in. For example, you can set up social media giveaways where you host a contest or raffle to give away branded items or fun prizes from your title agency and a local real estate agency.
You can also set up social media chats, which are virtual events centered on a particular subject that your followers can chat about with your team. As a title agent, you might consider setting up a chat with local followers to discuss the latest market trends in your area, for example. You could create a few hashtags for the virtual event and then give your followers details on what you’ll be discussing and why they should attend at the specified time.
If you co-market with a real estate agency, you can advertise that they’ll be adding their expertise on anything related to buying or selling. This may be of interest to anyone buying or selling a house soon. This is why two real estate companies co-marketing can benefit the professionals and their audience.
You can also set up joint webinars or podcast episodes with other real estate professionals. This should interest the audience members that both of you have. Live videos with others in the industry can work the same way, as doing a question-and-answer session on video will grab the interest of a variety of viewers.
Some digital co-marketing trends get started online but eventually take place in person. For instance, you can plan an in-person event, but keep most of the promotions digital. Inviting a real estate company to help with co-marketing can extend your reach, as they can promote the event on their blog and social media pages. And, of course, they should be involved in the event, allowing it to become a one-stop shop of information for buyers and sellers.
Your event could be a formal seminar where you present helpful information to your audience, followed by a question-and-answer session with your company and other real estate professionals. On the other hand, it could be as casual as having a meet-and-greet at a local coffee shop.
Either way, in-person events are a great way to meet people who want to establish relationships with local real estate professionals. Co-marketing the event with other companies nearby can make it easy for those locals to get in touch with more than one real estate company at a time.
If you decide to give one of these digital co-marketing trends a try, make sure you follow the guidelines put out by the Real Estate Settlement Procedures Act (RESPA). Once you’re aware of the rules, you should start thinking about real estate professionals you might want to co-market with. Be sure to consider how they can help your clients in the buying or selling process. For instance, at paymints.io, we strive to make closing day as easy as possible through our secure digital payment platform. To learn more about how we can help your clients, schedule a demo with our team today!